Making sales in-person
It’s often helpful to complement your online store with offline selling events as well, be they direct to customer or to wholesale clients. If you’re doing this, or if you want to start, check out this month’s posts:
Booth Setup and Merchandising
When you start to sell in person, there are a lot of things to consider for your booth setup that you don’t discover until you immerse yourself into that world. Use our advice to skip straight to being awesome!
Interacting with customers face-to-face
Faced with a potential customer in front of you, it can be tricky to know what to say and how to act to try and close that sale. Here are our 5 tips for interacting with your customers at in-person sales events to create lasting relationships that lead to more sales.
6 Tips for pitching to wholesale buyers
If you’re looking to scale up your business, wholesale can be a big part of that. Wholesale buyers do also attend craft fairs and vendor markets so it’s important to have your pitch perfected and at the ready to avoid missing any great opportunities.
Different options for taking payments at fairs and fests
More and more customers these days are expecting to be able to pay with a credit card at a fair. Make sure you can still take their sales by reading our rundown of the payment options out there to find the one for you.
Other Month posts:
This month we added 5 more stories from inspirational store owners and featured guest posts on how to make craft fairs pay dividends with more online sales and recreating the in-person shopping experience through product photography.
Still want more?
Here’s a couple more articles that might help you out with in-person sales:
Doing craft shows: Simple tips to make your experience successful
Trade shows: Why should the attendee choose you?
Next month: Getting the most out of online marketplaces
Marketplaces are where it’s at when it comes to boosting your online sales so we’re taking next month to talk about the best ways to do just that.