Should you give products to bloggers for free in exchange for exposure? That question sparked a killer discussion on The eCommerce Group’s Facebook page recently. It also sparked our curiosity. So we decided to look more into this. It turns out that, overall, sellers, consultants, PR pros and bloggers think this is a very good practice. See why… Read more »
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Not using Instagram to market your items? Then you’re missing out on an awesome tool. Instagram is a fun and quirky way to spread the word about your business and chances are your customers are already on the social channel. Just look at these numbers: 400 million+ active users per month (75 percent outside the… Read more »
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Is Your Business on Snapchat? Maybe it should be. Yes, it’s similar to Instagram. But what makes this channel really special—and what could make it lucrative for you—is how fast it’s growing. Its active daily user rate, according to Motley Fool, surpasses 100 million and people watch more than 7 billion videos a day on the site…. Read more »
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Copy–or the written words used to explain your product, service, or value proposition–lives on everything from your website to your web app, from landing pages to social media bios. These words are responsible for something very important: Selling your product.
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Make sure your products are coming up when your customers are searching…
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If a customer really relates with your brand message and values, they’re not only more likely to buy, they’ll probably be happy to pay a higher price too, so take some time to define a clear mission statement.
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Listing your products in marketplaces is a great way to give your brand more exposure and get your products more views…
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You have a great product to sell, now what? An important step that will help with selling your product, is telling your story…
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Craft fairs and in-person events are great ways to sell directly and build awareness of how awesome you are. But a lot of time that’s where your connection with would be customers and fans ends. It doesn’t help fuel your 24/7 online sales machine…
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One simple and effective way to get your small business noticed is to execute a multi-channel marketing strategy using a catalog at its core. Divya, Community Manager of Now in Store, explains how.
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