Storenvy Store Owner Inspiration & Resources

Naming Product Categories


Categorizing your products is a great way to help your customers navigate your store and ultimately have a positive shopping experience. Depending on your brand, and what you’re focused on providing for your target audience, there are two ways of approaching this, which we’ll call: “Unique and memorable,” and “clear and discoverable.” Keep reading to see how.

1. Unique and Memorable.

If you’re focused on establishing your brand, take this approach. Get creative and name categories based on words that resonate with your brand. You can also create categories based on a specific design rather than product type.

For example, Embergrass Jewelry takes their clear branding and stretches it to their unique product categories. This helps customers connect with the brand because it is consistent. They are then left with memorable styles which they can remember for future purchases or referrals.

Example from Embergrass Jewelry


2. Clear and Discoverable

The other way to go about naming your product categories is to keep them uncomplicated. This is a good idea if you have a varied product selection or if your brand is more inclusive. Row House 14, a stationery and card company, uses clear product categories that helps customers easily identify what they’re looking for.

Example from Row House 14

Row House

Remember that either way you choose to write with your product categories, it’s important to keep your target audience in mind and ensure that they are aligned with your brand. There is no “right” or “wrong” way to do this, so the decision is ultimately up to you. Just be sure to keep it clear and consistent so that your products can shine through!

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