Storenvy Store Owner Inspiration & Resources

Growing Your Customer Base Through YouTube Marketing

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If you’re a small business owner who is not using YouTube to market your brand, then you’re missing out on one of the most powerful marketing tools available! Today, YouTube reaches more audience between the ages of 18 to 34 than any cable network, making YouTube a powerhouse that brands can leverage.

If leveraged correctly YouTube can serve as an affordable and powerful medium to increase brand awareness, drive traffic, increase customer purchase intent, and establish a strong brand identity and online presence.

Telling your brand story through video creates a lasting impact on customers because it engages them in a personal conversation about your products and vision. Video is especially engaging as it can show how a product looks and feels, how it works or fits, or even how it tastes and best of all paint a picture of how your customer should feel when buying your product.

Producing high quality video content is a time consuming project, but here are the main things you need to keep in mind. Great video starts with using the proper equipment and finding the right onscreen talent. A great camera and the right person with the right look and personality to represent your brand are key elements. Your next challenge is to build a following so that your captive audience will see your videos and learn more about your brand.

If you’d rather outsource these projects, you can leverage existing YouTube stars with large followings to help market your products to their viewership. I’ve seen this work wonders for countless brands as the YouTuber has already built brand trust and typically a very loyal following looking to them for the next “it” product or service. While hunting down the right YouTuber to get your message out can be very time consuming, at Famebit we’ve made this process as easy and cost effective as possible.

I strongly encourage you to research and put together a plan for making video and YouTube one of your brands most powerful marketing channels.

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The FameBit self-serve marketplace matches trend setting brands with the best YouTube Stars to create influential videos promoting products and services through product reviews, OOTW, hauls, tutorials, lookbooks and other videos that increase brand awareness, trust and ultimately sales, for example: https://youtu.be/v8yC4uvaKno

Check out which YouTube Stars want to endorse your brand by setting up your free campaign on famebit.com.

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