Storenvy Store Owner Inspiration & Resources

stor•en•vy mar•ket•place
/stôrenvē/ /ˈmärkətˌplās/

noun

1. a central hub of small businesses, selling unique products to shoppers around the world.
2. an online marketplace which can bring you more exposure and customers.
3. a really cool dance involving pizza and sneakers that light up.

Welcome to the Storenvy Marketplace

The Storenvy marketplace was specially made and delivered to your store’s digital doorstep. We are your customer connector, the peanut butter to your jelly (more like, the organic peanut spread to your seasonal preserve served on a delicate slice of challah bread).

You say to yourself, “I have a product people will love and a brand people can trust, but how do I get found in the Storenvy Marketplace?”

First, it’s important to understand how the Storenvy Marketplace works. Businesses can list their products in the Storenvy Marketplace, exposing their merchandise to millions of shoppers a month. Customers can explore thousands of small businesses all in one place, connecting to your store directly. Storenvy has become a world where even the small brands and businesses have a voice.

The better you perform, the higher you are ranked in search, and the more exposure you’re business will get in the Marketplace. To accomplish this there are certain, “Achievements” that you have to complete. These achievements are more rewarding than levels you unlocked flinging angry birds into pigs. They are qualities we believe every great business should strive for.

Exceptional Customer Experiences
We rank businesses higher who create great customer experiences, and there are three ways we determine your awesomeness.

• Ratings
  • Customers are able to leave ratings about their experience with your business. The better your ratings, the higher you are ranked in the Marketplace. Here is more information on how that works: https://support.storenvy.com/hc/en-us/articles/360038744052-How-does-Storenvy-use-store-ratings-
    • Tip: If it has been more than 3-7 days, and you have not shipped out the order, reach out to your customer to give them a friendly status update. Emails requesting the customer to leave a rating are automatically sent out after an order is marked as shipped (between 1 and 2 weeks) . Customers will leave a bad review if they have not heard anything about their order.

• Product Set Up
  • The quality of your product photos will influence your ranking. Respect your business with photos that will enhance your products. Here are some photo-taking secrets. https://resources.storenvy.com/5-secrets-to-your-best-product-photos-yet/
  • Well written product names and descriptions are essential: https://resources.storenvy.com/6-tips-for-writing-product-descriptions/
  • Understand Search Engine Optimization (SEO) : https://resources.storenvy.com/seo-get-your-products-found/
  • Tag your products, and tag them well: https://resources.storenvy.com/listing-products/
  • Newness: Nothing catches a customers attention like the word “NEW” so we’ve used the created date of your products to play into your ranking. Don’t worry, you don’t need to constantly be re-listing products, but it might help to re-list best selling or most popular products every 60 days.
    • Tip: If you don’t have a fancy photo studio at your disposal, try using a large sheet of white paper as a backdrop to photograph your products on. Curve the paper from the floor to the wall so there are no seams. This is a cheap way to add production quality to your photos.

• Business Set Up
  • Write your FAQ’s with information that honestly describes the experience your customer should expect: https://resources.storenvy.com/how-to-write-great-faqs/
  • Create an ‘About description that tells the story of your business. https://resources.storenvy.com/how-to-tell-your-brand-story/
    • Tip: Fill out your FAQs. Make the most important questions related to return policies and shipping times are answered.

Social shopping: How your Watchers and Envies affect visibility in the marketplace.

As a customer, online shopping means I am at home in my pajamas looking for candles and bath-bombs. Wouldn’t it be awesome if there was a Marketplace where I could vote for the products I believe in? It would make life so much easier if my Marketplace knew what I wanted, listened to how I felt, and asked me to dinner. Oh wait! There is Storenvy!

Storenvy is a little bit different than your average marketplace. We leverage our community of shoppers to tell us what they think! Customers tell us what they like by Envying a product or watching a store. This vital information is then used to rank businesses in the Marketplace.

Envies
Envies work similarly to “Likes” on social media. The more Envies your products get, the higher that product is ranked. Here are two amazing ways Envies increase your products visibility.

• • Trending pages and Search: These are the two main ways shoppers find products on Storenvy. Products with the most and most recent Envies will find their way to the top of these pages for everyone to see.
    • Tip: Share your products on social media, requesting customers to Envy your products in the Storenvy Marketplace. Call your followers to action: “Envy products on my Storenvy store and receive a discount code!”

• • The Feed: The feed is where shoppers can see all the products their followers on Storenvy are envying. So, if your product gets envied by a thousands of people, or one person with thousands of followers, that means thousands more people will see your product! Wowser.

Watchers
When a customer watches your store, you should be pretty excited! That means they want to stay up to date on all the new products your business has. Here’s two important ways Watchers impact visibility in the Marketpalce.

• • The Feed: When a shopper watches your business, they receive email notifications and feed updates every week you release a new product.
    • Tip: Keep it fresh! Add new products with quality photos so customers are enticed to click over to your Storenvy store and peruse.

Want to be called out by our Editors or on our Social Media?

First things first, you must follow our tips above and prove you’re a business who believes in exceptional customer experience. Second, let us know you exist! We have over 50,000 businesses in the marketplace. As hard as we try to find each and everyone, it’s a huge undertaking. So @Storevy and #storenvy on all your social media, mention us whenever you can. This is one of the main ways we discover the businesses we feature in the marketplace!

Plus, thousands of people a day search #storenvy and visit our social media, so it’s not only going to help you get discovered by us, but by potential customers as well.

Recap of Tips for Marketplace Exposure:

• • • Tip: Keep your ratings up! If it has been more than 3-7 days, and you have not shipped out the order, reach out to your customer to give them a friendly status update. Emails requesting the customer to leave a rating are automatically sent out blank blank blank. Customers will leave a bad review if they have not heard anything about their order.

• • • Tip: Have quality photos and product descriptions. If you don’t have a fancy photo studio at your disposal, try using a large sheet of white paper as a backdrop to photograph your products on. Curve the paper from the floor to the wall so there are no seams. This is a cheap way to add production quality to your photos.

• • • Tip: Fill out your FAQs. Make sure the most important questions related to return policies and shipping times are answered.

• • • Tip: Get more Watchers and Envies. Share your products on social media, requesting customers to Envy your products in the Storenvy Marketplace. Call your followers to action: “Envy products on my Storenvy store and receive a discount code!”

• • • Tip: Add products more consistently, not all at once. Keep it fresh! Relist your most popular product monthly. Add new products with quality photos so customers are enticed to click over to your Storenvy store and peruse.