When a customer lands on your site, you want them to engage, click around, and ultimately convert to a sale. You’ve got this all figured out, right? Well, not so fast. You may be missing some sure-fire conversion killers without knowing it at all. Keep reading to find out what they are.
One metric that can kill your conversions? A high “bounce rate.” When a visitor “bounces,” it means they leave from the same page they landed on–without viewing anything else on your site! What’s turning them off? Could be auto-play music. So, do yourself a favor and skip the soundtrack on your website.
2. Animated GIFs
GIFs can be fun in your free time, but let’s face it: They are by no means *professional*. Serious customers want to examine your product offerings, which means no dancing giraffes, baby seals, or other seemingly hilarious animated GIFs on your site.
3. Obvious watermarks
When’s the last time you saw a big online retailer like Target or ASOS watermarking their photos? It just doesn’t happen. Yes, it’s possible that people would use your photos, but the people that do that generally don’t care whether it’s watermarked anyway. So don’t do it, ok?
4. Obnoxious colors
Don’t let the color selection for your site take precedence over great product presentation. Important information is best represented on white or light-colored backgrounds.
5. ALL CAPS
In case you haven’t gotten the memo, all capital letters comes off as shouting when used online. If that’s not enough of a reason to stop using all caps, it also looks terribly amateur and it’s hard to read. Use typical sentence case when writing copy for your website and title casing when appropriate.
Avoid these e-commerce faux pas, and you’re guaranteed to make a better impression on visitors and potential customers.